Wednesday, January 16, 2008

Final 2 companies

As assigned, I have narrowed down my selection to two stores that would be good candidates for identity recreation.

1) Bound to be Read Books

Located in East Atlanta Village, Bound to be Read Books is the exemplification of your cozy neighborhood bookstore. I appreciate the dual meaning in the shops name and think this could be condusive to a clever logo. Their current logo does not match the feeling that is typically associated with the comfortable, friendly atmosphere of an independent bookstore. Their logo looks more like a ransom note.



Buzz words:
cozy
comfortable
personal
inviting
relaxed
slow paced
nostalgic

2) Finders Keepers

Located in Avondale Estates, Finders Keepers is a local consignment shop with a wide reputation. Although you may have to dig for a treasure, it's well worth it when you find one. The storefront boasts a large sign with its namesake in ornate gothic purple and gold lettering. The sign facing the road has a clip art dress on top of fat pastel stripes. Readability is a little difficult. The name of this company is also inspiring and requires a quick, perhaps almost humorous logo.

Buzz words:
feminine
diamond in the rough
fast paced
hectic
endless possibilities
surprise around every corner

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